7 Creative Ways To Earn or Build Links to Your Site

Establishing relevant, high-quality inbound links to a website continues to be one of the most important components of building online authority — and in turn, organic search visibility. It makes sense that a website’s authority and relevance are directly tied to the volume of other highly relevant and authoritative sites which are linked to it.…

What are a href Links? HTML Links Explained

User experience (UX) has become a critical Google ranking signal, so it’s more important than ever to ensure your website is up to par. Good navigation contributes to a user’s experience, so it’s best to stay on top of the hyperlinks featured on your site.  Hyperlinks allow users to “travel” from page to page. You’ll know these links are…

How to Find and Fix Broken Links with Semrush

A broken link can severely impact the user experience of your website. Whether a user’s browsing your site’s pages or exploring external links you’ve included, it can be jarring to be met with a 404 error page.  Broken links can also impact page authority earned through internal and external links. Lower page authority can negatively…

Google: Multiple Anchor Text Links To Same URL On Same Page, The First Or Longer Doesn’t Matter

The question of which anchor text does Google count when you have the same link multiple times on your page, linking to the same location, is not a new question. We have been covering it since before 2008 and even Matt Cutts made a video on it in 2009. John Mueller of Google just addressed…

Google Featured Snippets Tests Also Covered On This Page Links

Google is testing or rolling out a new feature for its featured snippets section named “also covered on this page.” Google is adding below the main featured snippet, other topics the page covers, that hyperlink, anchor you down and then highlight that content. The hyperlink, anchor you down and then highlight that content is not…

Google Cites Scholarship Links in a Manual Action Penalty

A popular and well regarded SEO agency published an article about a client that came to them. What was unusual is that the client had received a manual penalty for scholarship link building, which is a fairly popular tactic that is known to be of dubious usefulness. The article was published by longtime search marketing…

SEO Wars: How to Earn Links Organically & Resist the Dark Side [Webinar]

Link building is nothing short of a battle these days. While link building remains an important SEO activity, the process has changed dramatically. Thanks in large part to Google. Join our next Search Engine Journal webinar on Wednesday, June 2 at 2 p.m. ET to learn from Page One Power’s team of expert link builders…

Google: Creating Unrelated Content To Build Links Is A “Wasted Opportunity”

Google’s John Mueller was asked if it is against Google’s webmaster guidelines to create a blog and build content that is unrelated to your business, with the sole intent of building links. John said no, it is not against Google’s guidelines but that the whole thing is a “wasted opportunity.” In short, the example give…

Link building programs get no links 1/3 of the time; Tuesday’s daily brief

Link building programs get no links 1/3 of the time; Tuesday’s daily brief Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok First Publish…

7 Content Types That Gain the Most Engagement & Links

What type of content are you going to create today? I find myself asking that question a lot. These days, content takes on a myriad of different formats to capture eyeballs and win conversions – it’s not all just blog posts and infographics. If you’re struggling to come up with content that will draw in…