What are a href Links? HTML Links Explained

User experience (UX) has become a critical Google ranking signal, so it’s more important than ever to ensure your website is up to par. Good navigation contributes to a user’s experience, so it’s best to stay on top of the hyperlinks featured on your site.  Hyperlinks allow users to “travel” from page to page. You’ll know these links are…

Google FloC Explained: A Guide for Marketers

As FLoC testing is officially underway, we’ve compiled everything that we know about FLoC: what it is, how it’s different, and what advertisers can do to prepare. What is FLoC and Why is This Change Happening? Privacy continues to be a big issue as it pertains to digital advertising. Ad platforms and browsers alike are…

Olivia Rodrigo, ‘Sour,’ and Her ‘High School Musical’ Drama, Explained

I’m one of those lost souls who falls somewhere between the lands of millennial and Gen Z, both in birth year and in tastes. But in one pop-culture respect, my tendencies slant decidedly toward the latter. That would be the drama surrounding Olivia Rodrigo, her debut album, Sour, and her TV show High School Musical:…

What Is LCP? Largest Contenful Paint Explained

We’ve tackled the three Core Web Vitals in our previous article on optimizing for Google’s Core Web Vitals update. However, we cannot talk about Core Web Vitals without a deep dive into one key factor: LCP, also known as Largest Contentful Paint. In this guide, we’ll explore what LCP is, why it’s important, its benefits,…